Have you always heard the statement a picture is worth a thousand words?' well, the new statement is 'infographics are worth a hundred thousand words. It is because infographics are not only images and not only texts, but they are both combined. And it is how the importance of infographics can be evaluated just by a single statement.
It is said that human being processes images around 60,000 times quicker than text. Suppose you are here to understand why we humans have suddenly started using infographics in all walks of life. In that case, this article will surely lead you to understand that you will start making infographics for everything too.
Why Should You Choose Infographics Over Explicit Images?
These are made directly to educate and inform the masses. Infographics use design rationale for simplifying complex data and presenting it in an easy-to-digest version. No one enjoys staring without a purpose at an abyss of stats. But infographics can convert this information into fun images and save us from getting drowned in a sea of figures and numbers.
These infographics' versatility can make them attractive in a proper design solution. Here are a few ways you can present data:
- Flow charts
- Ordered lists
- Side-by-side comparisons
How To Make Effective Infographics?
The importance of infographics may be evident to you till now. Let us also look at how to make an effective inorganic design. Infographics must always aim at showing instead of telling. Though text plays an important role in any design, visual aspects of infographics must be able to talk effectively without relying heavily on typography.
When creating infographics of your own, it is not only about producing any that looks good, but you must also be able to find the best way to visualize and show data based on the discussed topic. The main concept behind these infographics must be to reflect the data shown, which is why the designer should be able to show the relationship between sets of information.
- Make Things Move:
These days when there is so much data accessible just from the point we hold our devices, it has become much harder to grasp the audience's attention. Turning static or boring infographics into animated ones gives you a possible way to grasp attention.
Animated infographics can show processes and also show how any story unfolds. By showing a transition of your information displayed from any point to another, we can break things up and help the audience grasp exactly what is shown.
Audiences are always more responsive to the visuals, which give emotional stimulation. Mix this p with the overall engagement that the motion graphics bring to the table, and you will increase the overall likelihood of shared content. This ultimately widens your overall audience reach. If you are breathing new life into your simple 2D infographics or are producing something new. In that case, no doubt using animation will let you go to a farther mileage using infographics.
- Branded Is Better:
If it is branding that you are most interested in, infographics are designed to stick to company guidelines. Branded infographics are all effective as they tell a complete data-driven story along with your brand's narrative, giving ideal means of applying the company's expertise and authority to matters.
Infographic design should be complete and tell a story while showing its lineage to the branded content. Getting relevant and engaging infographics will lead people to value your brand and its credibility if designed for a site for some annual reports or Instagram posts.
Having impactful infographics isn't the ones that show data, but they emotionally connect with the audiences; in the end, you are looking for some response from your audience for your infographics design. You want a feeling from them that gets linked to the visual elements such as your color choice, logo, and typography that will remind people of the story about your brand you are telling.
Benefits Of Infographics:
- More Attractive:
The major benefits of infographics include their attractiveness and ability to grasp a larger audience. More eye-catching images come with texts and can deliver more information that no one will get bored of.
- Highly Shareable:
Infographics are highly shareable content. An infographic shared on a blog gives an embedded code. This code allows an automatic link to start from the site to yours. They are easily shareable on social media and have bigger chances of getting viral compared to simple text.
- Enhance SEO:
Any well-designed and highly pleasing infographic can help strengthen SEO. Infographics also drive people towards any website that uses them as they are easier to click and share. Also, this can help you with Google Page Rank Algorithm, which is very important for SEO.
- Reduce Space And Increase The Promotion:
A picture, as we said, is worth a thousand words. Infographic designers can save a lot more space by making infographics such as that for billboards while creating much more impact on the information being shared.
These are some benefits of infographics that you can easily avail for your brand or business by getting handy infographics made by our infographics designers. The Digital Media Lab makes your work easier by offering you ready-made infographics. You can input your data by selecting the type of infographics you think best represents you and your company.
You can scroll through a set of designs for infographics and select what appeals to you and will appeal to your audience. Many ready-made infographics are suitable for all the different data sets you can use on your website. There are many interactive and colorful ways through which your audience can learn what you are trying to display. You can scroll through hundreds of interactive designs and learn the display of data in a cool yet informative way.